Didn't his Ducati mate say that him and Earache weren't posting here now cos we're not serious enough?
I don't know about you, but looking through this section shows recent reports from UK (England, Wales, Scotland), France, Spain, Portugal, and Thailand......I'd say that's pretty serious activity myself.
But it's obviously overshadowed by the laddish banter that prevails here.
So the way forward seems to be to ride your bike but be as miserable and humourless as possible.